training Archives - Bryan Eisenberg & Jeffrey Eisenberg

Leasa Neaves, executive coach for women and teams

Leasa Neaves spent 23 years at Dell, moving from an entry-level job to leadership roles in marketing, sales, and as Chief of Staff. Round Rock, Texas, wasn’t her planned destination, but it shaped her career and life. Now, she’s on a mission to help women in tech take charge of theirs. At Dell, she didn’t just mentor women. She built platforms for them to lead. Now, with her own executive coaching business, she helps professionals align their careers with their…

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

Jeffrey Eisenberg

B2B, B2C, Buyer Legends, Content Marketing, Conversion Rate Optimization 101, Customer Experience, Marketing, Not to Miss Links, Personas, Storytelling, training

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to Murphy’s Law First we’ll explore the most impactful step of the process, the pre-mortem. Some of our largest conversion wins over the last two decades ever were the result of our clients going through the pre-mortem…

Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

Jeffrey Eisenberg

Buyer Legends, Continuous Improvement, Conversion Rate Optimization 101, Customer Experience, Marketing, Personas, Storytelling, training

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…

Confessions of an Online Marketing Tool Junkie

Bryan Eisenberg

Tools, training

It’s fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process you have in place do with the tool. Invest in your people, please.

Marketing & Conversion Optimization Training Online

Bryan Eisenberg

Optimization, Testing, training

What is it like to get a Master’s Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It’s not the first time I’ve been asked, so his response is worth sharing with you . I provided a translated version first and then the original Spanish version so you can read it…

Free Conversion Rate Consulting for You?

Bryan Eisenberg

conversion rate, Optimization, training

In the past, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead generation website increased their conversion rate by 111%. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform a certain number of successful improvements for a website. Some of…

Free Conversion Rate Consulting – Want Some?

Bryan Eisenberg

conversion rate, Optimization, training

I couldn’t be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of our volunteer websites increasing conversion rates by over 50% in just one week. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform…

Will You Be the Next Person to Increase Conversions by 100%?

Bryan Eisenberg

conversion rate, Optimization, Seminar, training, Uncategorized, Webinar

I couldn’t be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own sites and on several of the sites that volunteered to have our students work with them. In fact, one of those volunteer sites, a mobile application provider, increased their conversion rate…