Uncategorized Archives - Bryan Eisenberg & Jeffrey Eisenberg

The 3 Storytelling Mistakes That Are Silently Killing Your Sales

We’re hardwired for story. Our brains crave it. And yet, every day, sales and sales enablement teams are stuck trying to sell with slides and stats instead of stories that make customers feel something. Let’s be honest. People don’t buy because of your data, even in the most technical of sales. They buy because your story reshapes the one they’re already telling themselves. Here are the three biggest storytelling mistakes I see every day: 1. Selling Features Instead of Beliefs…

Simplicity Is Mastery: Why Clear Messages Win Minds, Hearts, and Markets

Bryan Eisenberg

There’s a moment, often too late, when people realize their message didn’t land. It didn’t inspire, convert, or persuade. And they can’t quite figure out why. It wasn’t the idea. It wasn’t the effort. It was the excess. Too many words. Too much complexity. Not enough clarity. We live in a world saturated with information and starving for meaning. In this kind of environment, simplicity isn’t a luxury. It’s survival. It’s not just a design principle. It’s not about using…

The incredible leader known as Karah Powell

From Horses and Elephants to Empathy: The Power of Showing Up

Bryan Eisenberg

“If you can lead a horse, you can learn to lead your life again.” – Karah Powell Some people show up to life. Karah Powell shows up to lead it. Not with fanfare. Not with flair. But with the kind of quiet presence that makes people feel like they belong. In our latest Rock Solid podcast episode, I sat down with Karah—veteran, nonprofit leader, and the heart behind ROCK (Ride On Center for Kids). And as we talked, I realized…

Words Create Worlds: Why Two or Three Words Still Change Everything

Bryan Eisenberg

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as a book to help people understand the value of increasing conversions. Back then, people didn’t take words seriously. They still believed marketing was about fonts, flash intros, and button colors. I knew better. I had seen it firsthand. The right words, spoken to the right person at the right moment, could change everything. Today, as I release I Think I…

The Elephant in the Room: What Midlife Women (and Men) Aren’t Talking About but Should

Bryan Eisenberg

Last week on the Rock Solid podcast, I sat down with fitness and menopause coach Karen Cerezo. I expected a great conversation. What I didn’t expect was to feel so seen. Because as Karen talked about brain fog, fatigue, and aching joints… about the slow erosion of identity that hits so many women in midlife… I felt my own story echoing back. Let me be real. Before my transformation, I knew the weight I carried wasn’t just physical. It was…

businesses spend all day listening to the same tune of their business all day

Your Brand Might Be a One-Hit Wonder.

Bryan Eisenberg

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?That’s called an earworm. And it turns out, businesses get them too.They fall in love with their own tune.Their origin story. Their shiny product. Their 5-step proprietary process.And then? They crank it up. Over and over. Louder. Tighter. Glossier.But here’s the truth: nobody’s dancing.Because customers don’t care about your song — they’re already humming…

Don’t Sell the Steak… Unless You’ve Got One.

Bryan Eisenberg

In the middle of the Great Depression, when wallets were thin and hope was even thinner, a young copywriter named Elmer Wheeler said something that changed everything: “Don’t sell the steak. Sell the sizzle.” That line crackled its way into the halls of marketing history. Because Wheeler saw something others didn’t. While companies pushed facts, he pulled feelings. While they talked features, he told stories. He realized that people weren’t buying what was being sold. They were buying how it…

The Product That Could Not Be Sold

Bryan Eisenberg

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…