Uncategorized Archives - Bryan Eisenberg & Jeffrey Eisenberg

businesses spend all day listening to the same tune of their business all day

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?That’s called an earworm. And it turns out, businesses get them too.They fall in love with their own tune.Their origin story. Their shiny product. Their 5-step proprietary process.And then? They crank it up. Over and over. Louder. Tighter. Glossier.But here’s the truth: nobody’s dancing.Because customers don’t care about your song — they’re already humming…

Don’t Sell the Steak… Unless You’ve Got One.

Bryan Eisenberg

Uncategorized

In the middle of the Great Depression, when wallets were thin and hope was even thinner, a young copywriter named Elmer Wheeler said something that changed everything: “Don’t sell the steak. Sell the sizzle.” That line crackled its way into the halls of marketing history. Because Wheeler saw something others didn’t. While companies pushed facts, he pulled feelings. While they talked features, he told stories. He realized that people weren’t buying what was being sold. They were buying how it…

The Product That Could Not Be Sold

Bryan Eisenberg

Brand, Content Marketing, Influencer, Personal Branding, Strategy, Uncategorized

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…

The Stories We Sell (Ourselves)

Bryan Eisenberg

Brand, Buyer Legends, Marketing, Storytelling, Uncategorized

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets you moving when you’ve got no traction, no approval, and no real roadmap. David J. Schwartz nailed it: “Believe you can succeed and you will.” It’s not just a nice quote – it’s a demand. Because belief changes what you attempt. And the minute you attempt, you create momentum. Action breeds confidence. Not the other way around. Most people are…

Lee Linton from Office Evolution Round Rock

Lee Linton of Office Evolution on Why Round Rock is Perfect for Business Growth

Bryan Eisenberg

Conversation, Customer Experience, Podcast, Startups, Storytelling, Uncategorized

Lee Linton, owner of Office Evolution Round Rock and recently opened Office Evolution Georgetown has a clear message: Round Rock isn’t just another Texas city. It’s a place where businesses come to grow and thrive. During a recent podcast, Lee shared his perspective on why this community has become such fertile ground for entrepreneurs. For Lee, the magic lies in Round Rock’s blend of opportunity and support. With its strategic location near Austin, the city offers access to a vibrant…

Boosting PPC Ad Click-Through Rates (CTR)

Bryan Eisenberg

Uncategorized

I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates. The key is in identifying the relevance for the audience and clearly articulating the value to that audience of your offering. This is not a trivial task. So I was a bit skeptical that crowdsourcing to a network of copywriters could bring people these kinds of quality ads. Crowdsourcing Ad Writing, huh? Last May, I was first introduced to a company called BoostCTR. I…

3 Steps to Squeeze More Out of Your Online Marketing

Bryan Eisenberg

Uncategorized

Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We all seem to sense that we’re in a recession or that one’s stalking us and tapping on our shoulder. There is no question that customers’ wallets are going to be tighter. Some sites are experiencing slight sales declines; others are prepping for the recession by…

The 5 W’s of Purchase Behavior

Bryan Eisenberg

Uncategorized

In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions: I’d lump them into four categories: Who … Why … What … When-Where-How. Who, Why & What are big driving issues, while you can lump the other three (When, Where, How) together as the sort of mechanics of purchasing. WHO we are (or think we are and desire to be) deeply influences WHAT…