You Don’t Have a Marketing Problem. You Have an Alignment Problem.
Most companies think they’re misfiring because of marketing. They’re not. They’re misaligned. The dangerous part is they don’t feel it […]
The 3 Storytelling Mistakes That Are Silently Killing Your Sales
We’re hardwired for story. Our brains crave it. And yet, every day, sales and sales enablement teams are stuck trying
Simplicity Is Mastery: Why Clear Messages Win Minds, Hearts, and Markets
There’s a moment, often too late, when people realize their message didn’t land. It didn’t inspire, convert, or persuade. And
From Horses and Elephants to Empathy: The Power of Showing Up
“If you can lead a horse, you can learn to lead your life again.” – Karah Powell Some people show
Words Create Worlds: Why Two or Three Words Still Change Everything
Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as
The Elephant in the Room: What Midlife Women (and Men) Aren’t Talking About but Should
Last week on the Rock Solid podcast, I sat down with fitness and menopause coach Karen Cerezo. I expected a
Your Brand Might Be a One-Hit Wonder.
Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat —
Don’t Sell the Steak… Unless You’ve Got One.
In the middle of the Great Depression, when wallets were thin and hope was even thinner, a young copywriter named
The Product That Could Not Be Sold
It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new
The Stories We Sell (Ourselves)
You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets
Lee Linton of Office Evolution on Why Round Rock is Perfect for Business Growth
Lee Linton, owner of Office Evolution Round Rock and recently opened Office Evolution Georgetown has a clear message: Round Rock
Boosting PPC Ad Click-Through Rates (CTR)
I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates.
3 Steps to Squeeze More Out of Your Online Marketing
Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were
The 5 W’s of Purchase Behavior
In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we
Why Your Conversion Rate Matters Even More Tomorrow
Roy Williams, the Wizard of Ads, shares a brilliant insight from one of his fastest growing retail clients today in his Monday