The Stories We Sell: Why Every Click, Every Cause, and Every Conversion Begins with Connection
I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital […]
eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success
On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used
#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg
Empower your team with 10 key ingredients for generating powerful customer stories that boost conversion. Reminder: Don’t forget to register for #CRODAY on
How to Get More Leads with Persuasive Scenario Planning
Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using
Conversion Optimization 101: Copywriting Perspectives in Email Marketing
Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the
Conversion Optimization 101: Email Marketing – Webinar Invites
This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an
Webinar: Best Practices for Effective Website Testing & Optimization
Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate’s Adam Figueira and I, who
Conversion Industry Wins, Conferences, Catching Up and All That Jazz
Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock
10 Steps to Optimizing Copy and Content
If we could spend only a few minutes working together to optimize your website, we’d still get results starting with
How to Prove That Your Designer Is Costing You Money {4:00 video}
Often times, marketers approach me to tell me they think something is wrong with their page but they aren’t sure
Google, User Experience & Thinking Beyond Conversion
Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a
2 Ways to Legally Spy on Your Competition
Last week, I had the pleasure to present a webinar sponsored by Compete titled “How to Legally Spy on Your
Will You Be the Next Person to Increase Conversions by 100%?
I couldn’t be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a
6 Marketing Secrets Not Worth Sharing
In the space of a few weeks I’ve had my material “ripped off” twice. One instance was OK by me,
21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST
Can you spare an hour this week for what took me the past decade to put together? This Thursday, January