Webinar Archives - Bryan Eisenberg & Jeffrey Eisenberg

Bryan Eisenberg Webinar The Stories That Sell

The Stories We Sell: Why Every Click, Every Cause, and Every Conversion Begins with Connection

I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital Analytics Association). Sure, I love a good dashboard. I built a career helping billion-dollar brands turn clicks into conversions. But at the end of the day, what moves people isn’t the metric. It’s the meaning. And that’s what this SEO Charity webinar was really about. It wasn’t a lecture on storytelling. It was a mirror. A reminder that we don’t…

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

Bryan Eisenberg

On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…

#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg

Jeffrey Eisenberg

Empower your team with 10 key ingredients for generating powerful customer stories that boost conversion. Reminder: Don’t forget to register for #CRODAY on April 9. 2015 here With Buyer Legends, Your Team Will: Improve communication. Your whole team will see and understand the bigger picture and the important details Improve execution. You will turn big directives into purposeful and more effective actions Improve testing. You will understand how to plan and implement more effective and impactful tests Make more money. You will see improved…

How to Get More Leads with Persuasive Scenario Planning

Bryan Eisenberg

Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using Persuasive Scenario Planning.” Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results instead of implicitly by the creative and/ or technology teams. Following this process will help you drive more micro and macro-conversions, improve testing and boost the effectiveness of your marketing communications. If your bottom line…

Conversion Optimization 101: Copywriting Perspectives in Email Marketing

Bryan Eisenberg

Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders. The email contained two major obstacles and a handful of smaller obstacles. The major obstacles are the copywriting perspective and the second one is the overuse of jargon. The smaller issues are related to building credibility in the host/presenter, the calls to action and point of action assurances. This is what…

Conversion Optimization 101: Email Marketing – Webinar Invites

Bryan Eisenberg

This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an offer to attend a webinar: The subject line was: Webinar Invite: Lessons Learned From 90,000 Content Orders What would you do to optimize this email so that more people register for the webinar? Feel free to comment on subject line, design, or copy. The landing page for the webinar is at: http://www.writeraccess.com/webinar/. Here is the text from the email from WritersAccess.com, if…

Webinar: Best Practices for Effective Website Testing & Optimization

Bryan Eisenberg

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate’s Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer’s Guide for the Enterprise and help explain the difference between self-service and full-service website testing and optimization. Register today to learn the best practices for effective website testing & optimization.

Conversion Industry Wins, Conferences, Catching Up and All That Jazz

Bryan Eisenberg

Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock is right two times a day and the recent news around companies we’re invested in: BoostCTR.com, Tagman.com and Monetate.com may finally prove us right (see below). We’re also encouraged by the amount of keynote presentations we’ve had to turn down in the USA and internationally. Conference season will soon have me missing my family. I love meeting new people, please come…