Conversion Optimization 101: PPC Landing Pages
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term
Conversion Optimization 101: Selling with Video
Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on
The Grok’s Not to Miss Links for the Week of November 6th, 2012
Retailers, Black Friday is right around the corner. Super Storm Sandy has already impacted businesses this past week in many
Social Media is not Media
What are you doing to increase the value of the relationship with your customers today?
Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at
Halloween Special: Frightening Landing Pages
Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you
Conversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I
Kids on Retail: Thoughts from the Next Generation of Shoppers
[youtube]http://www.youtube.com/watch?v=lzMUPqOEoHk[/youtube] What are you doing today to be ready for them when they are your customers in the next 5
Confessions of an Online Marketing Tool Junkie
It’s fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because
Grab Your Free Kindle Copy of a Great Business Book This Weekend Only
My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away
Google Adwords Conversion Rates by Industry
My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance
TheGrok’s Not to Miss Links for the Week of October 25th, 2012
I know not everyone can keep up with everything Jeffrey and I read or share during the week. Here are
Conversion Optimization 101: Make Your Product Image Sell
Social media and ecommerce are becoming even more visual. With apps like Pinterest, Instagram, etc., the use of the correct
Average Conversion Rate by Industry 2012
For MarketingSherpa’s 2012 Website Optimization Benchmark Report they surveyed participants and asked them to write in what their average conversion rate