Archives - Page 16 of 26 - Bryan Eisenberg & Jeffrey Eisenberg

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Last week, I published my first Conversion Optimization 101 post and asked you if you could look at a particular […]

It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability

Yesterday, I went to a website to make a donation for a friend who is running in the NYC Marathon.

My last column dealt with the all-too-familiar marketing/IT tug-of-war, where I explained that the role the CTO/CIO plays is one of

Last week we were visited by our client Randy Albert, a change management expert from Level Up System who focuses

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute

It’s not often I get to leave the confines of my screens, where I always see the world through the

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these

In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own

A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers

People tend to break down their websites’ traffic mix by the channel that brought the visitors. Analyzing traffic mix is

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate’s Adam Figueira and I, who

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you

There are way too many companies that have set up pricing tables with “packages” for their products without a solid