Archives - Bryan Eisenberg & Jeffrey Eisenberg

Google, User Experience & Thinking Beyond Conversion

August 25, 2010

PPC, Search Marketing, usability, Web Design, Webinar

Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a lot to teach the world about relevance, credibility, value & user experience. However, Google isn’t a training company; it derives more than 90% of its revenues from advertising. It’s fascinating that Google makes most of its money from advertisers (sellers) but is forced, like every media company, to think primarily about the experience of its audience (buyers). When buyers “buy…

The Biggest Lie of Pay-Per-Click Marketing

August 10, 2010

Bryan Eisenberg

PPC, Search Marketing, Uncategorized

[standing up] My name is Bryan and I am a screenshot addict. When I fall off the wagon, it happens every so often, I pick a keyphrase and start clicking through PPC ads and their landing pages taking screenshots of the entire experience. It’s hard to imagine how often the experience from keyword to ad to landing page is broken. I fight the urge to call them, yell at them, and beg them to stop throwing away money. I don’t…

#1 Secret of 21 Secrets of Top Converting Websites

August 6, 2010

Bryan Eisenberg

conversion rate, Seminar, Speaking

Want to know the first secret I share from my 21 Secrets to Top Converting Websites presentation? It’s so simple, so obvious, but yet so many people forget to use it. Do you? Watch the video: Want to know the rest of the 21 Secrets? You can find them out on August 17th in San Francisco as I present the 21 Secrets at SES (part of Connected Marketing Week). If you show up and mention this post I’ll give you…

2 Ways to Legally Spy on Your Competition

July 30, 2010

Bryan Eisenberg

Competitive Intelligence, Tools, Webinar

Last week, I had the pleasure to present a webinar sponsored by Compete titled “How to Legally Spy on Your Competition.” Many people on that webinar requested a list of the tools that I mentioned on the call. I thought I’d share them here as well. For specific examples on how to use each of these tools, please check out the recording of the webinar. 1. How are your competitors doing now? One of the most common questions heard across boardrooms,…

Free Conversion Rate Consulting – Want Some?

July 27, 2010

Bryan Eisenberg

conversion rate, Optimization, training

I couldn’t be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of our volunteer websites increasing conversion rates by over 50% in just one week. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform…

Simplicity: Google’s Secret Pay-Per-Click Tax

July 16, 2010

Bryan Eisenberg

Optimization, PPC, Search Marketing

We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is simple. You type in a few words and Google delivers the most relevant results. So, what could be simpler than Google pay-per-click advertisements? People search for stuff, you craft a 95-character advertisement with a URL based on that search, you make a bid telling Google how much that searcher is worth to you, searchers click on your ad and go…

An Intervention for a PPC Addict

July 2, 2010

Bryan Eisenberg

Advertising, PPC, Search Marketing

In my previous life, I was a social worker who helped mentally ill and chemically addicted adults on their road to recovery. I see many of the same symptoms of addictive behavior in too many pay-per-click (PPC) advertisers today. After all, there’s something terribly seductive about the simplicity of creating a PPC (define) ad; within moments your ad shows up and gets you clicks. As the high continues, you crave more, adding more keywords and new campaigns to keep increasing…

PPC Optimization: The Road to Recovery Workshop

June 23, 2010

Bryan Eisenberg

PPC, Search Marketing, Speaking

In a couple of weeks, I will be on the road again to help people optimize their Pay Per Click marketing efforts. From July 7-9th, I’ll be in Boston, Philadelphia and New York City for the Online Marketing Summit tour. Here is a description of the PPC Optimization workshop I’ll be doing: Over $10 Billion dollars were spent on Pay-Per-Click advertising last year. A portion of that came out of your pocket. Are you satisfied you’re getting the maximum return…