Archives

5 Dimensions of Landing Page Element Success

April 9, 2010
Bryan Eisenberg
Continuous Improvement, Optimization, Uncategorized, Web Design

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance Quality Location Proximity Prominence Relevance Everything else about your page can suck (the technical term we use in Brooklyn), as long as you manage to understand your visitor’s intent…

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Will You Be the Next Person to Increase Conversions by 100%?

April 7, 2010
Bryan Eisenberg
conversion rate, Optimization, Seminar, training, Uncategorized, Webinar

I couldn’t be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own sites and on several of the sites that volunteered to have our students work with them. In fact, one of those volunteer sites, a mobile application provider, increased their conversion rate…

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Anatomy of a Landing Page: Design Elements Exposed

March 26, 2010
Bryan Eisenberg
conversion rate, Optimization, Uncategorized, Web Design

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page. Not all of the following elements always need to be on a page to create an effective landing page.…

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Win a MarketMotive Certification Scholarship

March 19, 2010
Bryan Eisenberg
Optimization, PPC, Search Marketing, Social Media, training, web analytics

MarketMotive, which offers internet marketing courses online  is allowing each of the faculty to give away one scholarship to it’s certification courses valued at $3500 for the upcoming April 15th semester.  Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, Internet Marketing Fundamentals, and Web Analytics. Our faculty believe in giving back to the community, so in order to give something away as valuable as a certification, we believe someone else should benefit too. And that is the…

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6 Marketing Secrets Not Worth Sharing

March 12, 2010
Bryan Eisenberg
Content, Publishing, Social Media, Speaking, Webinar

In the space of a few weeks I’ve had my material “ripped off” twice. One instance was OK by me, but one instance was not. The differences open up important questions at the forefront of the new rules involving content, sharing, social media, and copyrights. Today, ideas spread quickly. Volumes of great information are shared through Webinars, e-books, and social media tools like Twitter, Facebook, and SlideShare. Tracing an idea, insight, or fact back to its original source can be…

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Lessons Learned From RSS Ray

March 9, 2010
Bryan Eisenberg
Uncategorized

This is a copy of the letter I asked my friend Brian Offenberger to draft about the lessons learnt from a situation that led him to share a copy of one of my presentations. “The recent situation with Bryan Eisenberg concerning my duplication of his material in one of my presentations was quite a learning experience. I walked into my office Monday afternoon, only to be greeted by an associate saying there was a firestorm of activity on the internet claiming I…

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Get Over The Tool

February 26, 2010
Bryan Eisenberg
Uncategorized

Anyone who has read my “69 Free or Low Cost Tools to Improve Your Website” post knows that I love tools. This past week I was excited to see a new list of tools with the just published “Which Multivariate?” a multivariate testing tool comparison guide. I’m happy they beat me to the punch in putting this list of tools together, because many people have asked me about the various testing platforms and tools, and I haven’t had a chance…

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