Archives - Bryan Eisenberg & Jeffrey Eisenberg

How Many “Potential Buyers” Are You Driving To Your Website?

February 7, 2011

Continuous Improvement, conversion rate, Optimization

Just do It! Stop thinking of your traffic in terms of number of visits or visitors. That metric sucks! All that matters is potential buyers and actual buyers. Everything else just inflates egos. So instead of looking at your traffic by what marketing efforts are bring the most amount of visitors and converting best, look at your visitor mix as a starting point. There are 3 types of visitors who can come to your website: 1. Buyers – you know who they are because…

The Future of Publishing and Advertising

January 28, 2011

Bryan Eisenberg

Advertising, Content, Publishing, Trends

No one knows exactly when the first advertisement was published on a printing press. We do know: In 1609, a British newspaper published an ad for migration opportunities to America. For hundreds of years, ads and print went hand and hand. Then came the Internet. AT&T was the first to pay HotWired to display the first ever online ad; a 468 x 60 banner that came to life on October 25, 1994. Do you remember the days of explosive CPMs?…

How to Prove That Your Designer Is Costing You Money {4:00 video}

January 14, 2011

Bryan Eisenberg

Optimization, Tools, Uncategorized, Web Design, Webinar

Often times, marketers approach me to tell me they think something is wrong with their page but they aren’t sure how to convince their designer or management that their are any issues. In this four-minute video, I share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money. Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web…

How Small Online Businesses Can Compete with Larger Businesses

January 12, 2011

Bryan Eisenberg

Optimization, Strategy, Trim the Fat

Dr. Ralph Wilson from Web Marketing Today interviewed me at Search Engine Strategies (SES) Conference in Chicago:

Free Conversion Rate Consulting for You?

January 12, 2011

Bryan Eisenberg

conversion rate, Optimization, training

In the past, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead generation website increased their conversion rate by 111%. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform a certain number of successful improvements for a website. Some of…

Does Your Search Strategy Depend On Customers’ Memory?

December 17, 2010

Bryan Eisenberg

PPC, Search Marketing, Strategy

Men dread these moments: my wife’s errand was to go to the drugstore and pick up…diapers. My little guy was on his last one. I was ready to get him his Pampers when I was stymied by the store selection. The sale was nearly lost! As I stood looking at the row of diapers, all I could see was Pampers Cruisers with Dry Max. My mission was to return with Pampers Baby Dry. No husband ever wants to return with…

3 Steps to Better Prioritization and Faster Execution

December 3, 2010

Bryan Eisenberg

Strategy

Many organizations are challenged by their customers’ increasing velocity of change. They suffer from anemic corporate metabolism. My hope for the new year is that businesses resolve to improve their rate of change and adaptation. Corporate metabolism is the term I use to describe the speed at which organizations can make decisions, adapt, and evolve. While things progress faster than ever before, corporations still struggle to empower themselves to change. This week, let’s consider a simple system to enable your organization…