Archives

Anatomy of a Landing Page: Design Elements Exposed

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page. Not all of the following elements always need to be on a page to create an effective landing page.…

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Win a MarketMotive Certification Scholarship

MarketMotive, which offers internet marketing courses online  is allowing each of the faculty to give away one scholarship to it’s certification courses valued at $3500 for the upcoming April 15th semester.  Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, Internet Marketing Fundamentals, and Web Analytics. Our faculty believe in giving back to the community, so in order to give something away as valuable as a certification, we believe someone else should benefit too. And that is the…

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6 Marketing Secrets Not Worth Sharing

In the space of a few weeks I’ve had my material “ripped off” twice. One instance was OK by me, but one instance was not. The differences open up important questions at the forefront of the new rules involving content, sharing, social media, and copyrights. Today, ideas spread quickly. Volumes of great information are shared through Webinars, e-books, and social media tools like Twitter, Facebook, and SlideShare. Tracing an idea, insight, or fact back to its original source can be…

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Lessons Learned From RSS Ray

This is a copy of the letter I asked my friend Brian Offenberger to draft about the lessons learnt from a situation that led him to share a copy of one of my presentations. “The recent situation with Bryan Eisenberg concerning my duplication of his material in one of my presentations was quite a learning experience. I walked into my office Monday afternoon, only to be greeted by an associate saying there was a firestorm of activity on the internet claiming I…

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Get Over The Tool

Anyone who has read my “69 Free or Low Cost Tools to Improve Your Website” post knows that I love tools. This past week I was excited to see a new list of tools with the just published “Which Multivariate?” a multivariate testing tool comparison guide. I’m happy they beat me to the punch in putting this list of tools together, because many people have asked me about the various testing platforms and tools, and I haven’t had a chance…

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The Missing Google Analytics Manual

Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you can follow the lessons in order to pass their GA IQ individual certification test. But the following will help you get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics. Initial Setup of Google Analytics Google Analytics Setup Checklist Google Analytics IQ Lessons from Google’s Conversion University with videos A…

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The ‘Remarkable’ Challenge in a World of Mouth Economy

Remarkable –adjective – Worthy of being or likely to be noticed, especially as being uncommon or extraordinary. “You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn’t that remarkable, in fact, very few people truly even care if it exists.” When I told this to the new CEO of a company I advised on a call this past week, I…

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