Customer Experience Archives - Page 8 of 11 - Bryan Eisenberg & Jeffrey Eisenberg

How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example

A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw when I searched for Hulu on my iPhone’s browser. Obviously, there was an issue with the image loading, but that might not be the only problem on this mobile landing page. Techmirth, a former client and good friend suggested how they could deal with this image not loading: Don’t rely on a single image that may fail to load to…

When Conversions Come Easily

Bryan Eisenberg

When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t have to try as hard to convert your visitors. Check out an old version of the DropBox home page: Check out what their home page looks like today: What are your plans to deliver that kind of reputation in 2013?

It’s Not My Job: Why Marketing is Broken

Bryan Eisenberg

I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of “promotional” emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. I posted the following message on my Facebook profile: Frustrated at the state of email marketing. Decided I would look at some of the “promotional” emails whisked away from my Inbox and decided to click through to some…

Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience

Bryan Eisenberg

by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing in a/b testing, usability tests, heuristic/expert evaluations, optimization software. customer journey analysis, personas, or marketing optimization training and mentorship?

Conversion Optimization 101: PPC Landing Pages

Bryan Eisenberg

This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term “SEO Management Software.” Here is the ad I clicked on: and here is the landing page (image capture below): How would you optimize the ad and the landing page? Is this the best ad and landing page based on the intent and buying stage for the key phrase? What things would you like to test here? *Update: For how we…

Halloween Special: Frightening Landing Pages

Bryan Eisenberg

Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they’ll just bail on you no matter how delicious the treat you may be offering. In the spirit of Halloween, I’d like to offer you a chance to Trick or Treat with me. I just stumbled across this horrifying landing page: Booo! Can you list all the…