How Do You Handle Revenue Blind Spots?
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without […]
Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is
Developing a High Converting Landing Page {Slideshare}
This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new
How to Design High-Converting Mobile Landing Pages {includes video}
To create effective landing pages, you should understand the anatomy of a landing page and it should be part of
Super Bowl 2014 Advertisers: Did They Win the Search Game?
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to
Comparing the Anatomy of B2B Landing Pages
Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.
Can You Optimize This? A Mobile Landing Page
My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I
When Conversions Come Easily
When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
It’s Not My Job: Why Marketing is Broken
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking
Halloween Special: Frightening Landing Pages
Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you
Conversion Optimization 101: When Ads and Landing Page Don’t Stink!
Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking