Optimization Archives - Bryan Eisenberg & Jeffrey Eisenberg

Keith Goode, technical search engine optimization expert

Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash with a friend. He saw potential here. Something felt right. And now? He’s helped some of the biggest brands in the world fix their most complex search challenges. But back then? Like a lot of us, he started by doing SEO before it even had a name. Back in the days of Altavista and Yahoo, ranking was about cramming keywords…

Landing Page Optimization Isn’t Enough

Bryan Eisenberg

Continuous Improvement, conversion rate, Optimization, web analytics

Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular retailer was willing to share some of his date just to get some valuable insights on how to solve a problem I see all too often. Landing page optimization wasn’t enough to solve the problems he had. There was no question that the pages on this site performed exceptionally well. Bounces were under 20 percent and the exit rates were…

An Apology, A New Year, A New Perspective

Bryan Eisenberg

blogging, Books, Complex Sales, Copywriting, Marketing, Optimization, Personal Branding

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly and some privately. I was in the later group. I tried my best to keep a happy appearance, but honestly it was easier to withdraw and focus the little energy I had on my family. I don’t regret it at all. My friend Alan Stein Jr, author of Raise Your Game & recently Sustain Your Game, shared an incredibly powerful…

Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Brand, Continuous Improvement, Customer Experience, omni-channel, Optimization, Personas, retail

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation. Find ways to remove the friction in the experience through innovating your current processes.

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

Ad Continuity, Advertising, Continuous Improvement, Customer Experience, Ecommerce, Landing Page, Marketing, marketing keynote, Optimization, Revenue Blind Spots, Scent, Social Media, Speaking

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. Here is an example: Don’t let your blind spots get in the way…

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

Brand, Call to Action, Conversion Rate Optimization 101, Customer Experience, Ecommerce, Landing Page, Mobile, Optimization

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one?

How the Washington Post applies the 4 Pillars of Success to the Newsroom

Bryan Eisenberg

Continuous Improvement, Customer Experience, Optimization, Publishing

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page. https://www.youtube.com/watch?v=mHF_-UB0jw8

Are You Optimistic About SEO?

Bryan Eisenberg

Customer Experience, Mobile, Optimization, Search Marketing

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important criteria when developing content for websites, social media platforms, articles and blogs. I’ve been keeping a close eye on this space for nearly two decades and in 2011, I summarized all of SEO into the 5 R’s of search marketing that were evergreen and constant. Focus on how content on…