A 7-Point Spring Cleaning Checklist
People do spend some time tidying up their websites and marketing efforts. Yet, there always seems to be a few […]
Adopting a Culture of Experimentation
“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer
Leadership in the Age of Agility & Experimentation
Here’s the punchline; The role of today’s leadership is to “remove the speed bumps in the experimenters’ way!” ~ Scott
Technology should support your goals, NOT slow you down!
While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the
How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example
A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw
PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming
Can You Optimize This? A Mobile Landing Page
My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I
Why You Won’t Crush It This Year!
I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience
by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing
Conversion Optimization 101: PPC Landing Pages
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term
Conversion Optimization 101: Selling with Video
Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at
Conversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I
Conversion Optimization 101: Make Your Product Image Sell
Social media and ecommerce are becoming even more visual. With apps like Pinterest, Instagram, etc., the use of the correct
Just One Thing
Do you remember the movie where an ad executive played by Billy Crystal takes time off to go on a