Conversion Optimization 101: When Ads and Landing Page Don’t Stink!
Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking […]
Conversion Optimization 101: Ad Continuity/Scent
It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information
Would You Share Your Wishes?
The other day, I was reading an article on my iPad about a cool new gadget that allows your iPad
Google Plus: FaceBook Knock off or Something Else?
By the time this column is published, Google’s shiny, new social network Google+ should have approximately 20 million users. It’s
7 Steps to Increase Facebook Fans
If you are getting visitors to your FaceBook fan page and they aren’t converting into fans follow these 7 steps
The Consumer Is Boss: A 10-Year Perspective
On October 15, 2000, A.G. Lafley, president and CEO of Procter & Gamble Co., delivered a prophetic speech entitled “The
FaceBook Advertising – Might it Be Broken?
No question FaceBook advertising bears little resemblance to Search Advertising. However, we are starting to see some great success stories
A Tale of Two Publishers: And What Every Business Needs to Know
It is the best of times and the worst of times for some businesses. Many look at the world and
Social & CRM: Don’t Forget to MRC
Big news today in the social analytics & CRM space as Salesforce.com has acquired social media monitoring company Radian6 for approximately
How LivingSocial.com Acquires New Customers for Under $10 Each
In December, Amazon (AMZN) invested $175M in LivingSocial. Like Groupon, LivingSocial capitalizes on local advertising by having deals of the
The True ROI of Social Media
Few would argue about the impact of social media. The voice of the customer has never been so powerful, so
Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik
Just last week, I had the pleasure of keynoting the fabulous eMetrics Conference in San Jose. While there I had
Win a MarketMotive Certification Scholarship
MarketMotive, which offers internet marketing courses online is allowing each of the faculty to give away one scholarship to it’s
6 Marketing Secrets Not Worth Sharing
In the space of a few weeks I’ve had my material “ripped off” twice. One instance was OK by me,
The ‘Remarkable’ Challenge in a World of Mouth Economy
Remarkable –adjective – Worthy of being or likely to be noticed, especially as being uncommon or extraordinary. “You want great