Strategy Archives - Bryan Eisenberg & Jeffrey Eisenberg

The Product That Could Not Be Sold

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new […]

In part one of this post, we took a look at the challenges a home remodeler or contractor might have

Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City.

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an

When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked

Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using

I want to share two links I reviewed last week that will hopefully change the way you look at digital

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you

The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On

Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could