Uncategorized Archives - Page 6 of 6 - Bryan Eisenberg & Jeffrey Eisenberg

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance Quality Location Proximity Prominence Relevance Everything else about your page can suck (the technical term we use in Brooklyn), as long as you manage to understand your visitor’s intent…

Will You Be the Next Person to Increase Conversions by 100%?

Bryan Eisenberg

conversion rate, Optimization, Seminar, training, Uncategorized, Webinar

I couldn’t be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own sites and on several of the sites that volunteered to have our students work with them. In fact, one of those volunteer sites, a mobile application provider, increased their conversion rate…

Anatomy of a Landing Page: Design Elements Exposed

Bryan Eisenberg

conversion rate, Optimization, Uncategorized, Web Design

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page. Not all of the following elements always need to be on a page to create an effective landing page.…

Lessons Learned From RSS Ray

Bryan Eisenberg

Uncategorized

This is a copy of the letter I asked my friend Brian Offenberger to draft about the lessons learnt from a situation that led him to share a copy of one of my presentations. “The recent situation with Bryan Eisenberg concerning my duplication of his material in one of my presentations was quite a learning experience. I walked into my office Monday afternoon, only to be greeted by an associate saying there was a firestorm of activity on the internet claiming I…

Get Over The Tool

Bryan Eisenberg

Uncategorized

Anyone who has read my “69 Free or Low Cost Tools to Improve Your Website” post knows that I love tools. This past week I was excited to see a new list of tools with the just published “Which Multivariate?” a multivariate testing tool comparison guide. I’m happy they beat me to the punch in putting this list of tools together, because many people have asked me about the various testing platforms and tools, and I haven’t had a chance…

What Your Form Design Reveals About You

Bryan Eisenberg

Lead Generation, Optimization, Uncategorized, Web Design

There is no question that improving the forms on your website can improve your conversion rate. In fact, Gavin Doolan, of the Google analytics team, did a wonderful job explaining the basics concepts needed to improve form conversion rates. However, what do the forms that exist in the “wild” tell your visitors about you? Does it say you care about your visitor? Your sales team? Your legal department? No one? This past week one of my MarketMotive conversion optimization students…

Design for Persuasion

Bryan Eisenberg

conversion rate, Optimization, Tools, Uncategorized, Web Design

Ask any designer what makes a great design for a web page or web site and you’ll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue – how the page converts visitors to take the action you want them to take! Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about…

SEM Konferansen 2009

Bryan Eisenberg

Uncategorized

I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers. I think they received the core of my message which was that most of them don’t have a traffic problem but a conversion problem. Organized by the IMNA/ IAB Norway this show brought together some fabulous speakers from around the globe. Ola Hanø (a fabulous host) reached out to the likes of Rand Fishkin (accompanied by his lovely wife Geraldine),…