Archives - Bryan Eisenberg & Jeffrey Eisenberg

Google Adwords Conversion Rates by Industry

My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in annualized spending on Google in the last year (roughly 2.5% of total advertising revenues on Google!). For their report, they used metrics from accounts that were evaluated between July 1, 2012 and October 30, 2012. Here is a breakdown of conversion rates by industry for…

TheGrok’s Not to Miss Links for the Week of October 25th, 2012

Bryan Eisenberg

I know not everyone can keep up with everything Jeffrey and I read or share during the week. Here are some of those links you don’t want to miss this week: If you are doing any kind of Content Marketing, you’ll want to grab a copy of the 2013 B2B Content Marketing Benchmarks, Budgets and Trends Research Report. If your SEO efforts have been affected by the Penguin update you’ll want to grab a copy of the Google Penguin 3 Update –…

Conversion Optimization 101: Make Your Product Image Sell

Bryan Eisenberg

Social media and ecommerce are becoming even more visual. With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively. So let’s take a look at a product image this week and please list your top 3-5 suggestions for optimizing it. I chose my favorite backpack for traveling when I carry my laptop; it’s the eBags TLS Workstation Laptop Backpack. There are so many reasons why I love this…

Average Conversion Rate by Industry 2012

Bryan Eisenberg

For MarketingSherpa’s 2012 Website Optimization Benchmark Report they surveyed participants and asked them to write in what their average conversion rate was. Here is a chart of the results: While this is survey data and not the most accurate, at least it is a benchmark to shoot for. We also don’t know how each organization qualifies their conversions. However, where ever you are you should also try to figure out how you can improve your conversion rate 5-10% monthly.

Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)

Bryan Eisenberg

Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and credibility Forms that fail to reinforce benefits Unfortunately, this form page suffers from all three issues. Whenever we look at optimizing forms we should review each of the 7 form factors that affect form conversion: Size – the form looks…

Just One Thing

Bryan Eisenberg

Do you remember the movie where an ad executive played by Billy Crystal takes time off to go on a cattle drive and he befriends an old cowboy, Curly, played by Jack Palance? While they are out, Billy’s character, who is in search of the secret of life, is told by Curly, as he lifts his index finger, that the secret of life is “Just one thing.” Sometimes I feel like that old cowboy. Being a pioneer in marketing optimization…

Conversion Optimization 101: Form Folly

Bryan Eisenberg

There were some excellent responses last week’s CRO challenge post on a NetFlix ad and landing page mismatch. Thank you all! Today’s challenge is to explain how you would improve and optimize the form below . While the page looks polished and professional, it is creating cognitive friction for visitors. You can be certain that where there is friction there is opportunity for optimization. Please be sure to click on the image to enlarge it and then provide a short list of your suggestions as…