Social Media is not Media
What are you doing to increase the value of the relationship with your customers today?
Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. I caught up with Shane Gibson, Chief Social Officer for WizardWorld and ComicCon to discuss the power of these iconic brands and to…
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting visitors. What proves to be true is that just like in every other media, you have to capture people in the first 8-12 seconds if you…
Halloween Special: Frightening Landing Pages
Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they’ll just bail on you no matter how delicious the treat you may be offering. In the spirit of Halloween, I’d like to offer you a chance to Trick or Treat with me. I just stumbled across this horrifying landing page: Booo! Can you list all the…
Conversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what things would you test as the primary image display? They have multiple images, are all the best ones there? They even have a video, what would you do with it? So what things would you test as the primary image display? They have multiple images, are all the best ones there? They even…
Kids on Retail: Thoughts from the Next Generation of Shoppers
[youtube]http://www.youtube.com/watch?v=lzMUPqOEoHk[/youtube] What are you doing today to be ready for them when they are your customers in the next 5 to 10 years? Just think about how different the landscape was just 5 years ago. [youtube]http://www.youtube.com/watch?v=P81bb0Tzwbo[/youtube]
Confessions of an Online Marketing Tool Junkie
It’s fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process you have in place do with the tool. Invest in your people, please.
Grab Your Free Kindle Copy of a Great Business Book This Weekend Only
My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of himself and allowing you to get this book for free this weekend. I want to help him be the #1 free Kindle Marketing book. Will you grab a free copy? No strings…