99 Excuses For Your Digital Marketing
Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right. […]
21 Secrets of Top Converting B2B Websites
Enjoy this presentation by Jeffrey Eisenberg which was presented at Dreamforce 2011 in San Francisco: [youtube]http://www.youtube.com/watch?v=j8CxTKMMh-0[/youtube]
Shouldn’t Analysts be Able to Explain the Narrative?
Below is an interview with a Danish reporter asking me for some thoughts about e-commerce. Don’t worry, once you get
Conversions: Whose Job Is It Anyway?
I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference
Optimization Thursday is coming to Dallas 9/8/11
Optimization Thursday is a fun, educational, inspirational event and a must for all people interested in optimizing digital experiences. It’s
Data Rich, Optimization Poor
Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the
5 Reasons Your Competitors May Be Kicking Your B&^(
There are a finite number of ways to stand out and capture significant market share in any marketing category. You
Accidental Marketing: Have We Changed in the Last Decade?
I originally published Accidental Marketing on ClickZ September 10th, 2001. How much in our world has changed in the last
Conversion Industry Wins, Conferences, Catching Up and All That Jazz
Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock
How Your Website Loses 7% of Potential Conversions
Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent
Google Plus: FaceBook Knock off or Something Else?
By the time this column is published, Google’s shiny, new social network Google+ should have approximately 20 million users. It’s
W2M: Website to Mobile – A Multi-Channel Retail Opportunity
I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional
Everything You Wanted to Know About Us…
It’s often the most neglected page on your website; if you even have this page. However, if you do, it
7 Steps to Increase Facebook Fans
If you are getting visitors to your FaceBook fan page and they aren’t converting into fans follow these 7 steps
The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions
Being able to share a great success you have is a nice thing, but it is even better when you