Archives - Bryan Eisenberg & Jeffrey Eisenberg

Effective Selling From Your Non-E-Commerce Product Page

March 12, 2012

B2B, Complex Sales, Customer Experience, Optimization

In my last column, I told you about seven must-test elements on your e-commerce product pages. I left you with less tangible products and services with a promise I’d follow up in this column. So, if you sell a product or service through untraditional e-commerce or software, or even software-as-a-service as your product, then how do you maximize the effectiveness of your product pages? There’s a lot to say, so let me get started. Video Marketing Is Hot Just like…

Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise

February 29, 2012

Bryan Eisenberg

Optimization, Tools

I’m sure you will find this shocking; occasionally I get frustrated with the corporate decision making processes. A couple of months ago the CEO of an Internet Retailer Top 100 website asked me for my opinion about which testing and targeting tool his team should use. I told him what I recommended based on what knew from my experience with clients and anecdotally from colleagues. When I spoke with him a few weeks later he told me that his team…

The Product Page 2012: 7 Must-Test Elements

February 24, 2012

Bryan Eisenberg

conversion rate, Ecommerce, Optimization, Testing, Web Design

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don’t detract from making a sale. Some product pages – well, they hurt your sales. Is your product page earning it’s keep? Is it attracting and engaging qualified buyers? Does it have a profitable look-to-book ratio? Product pages must work harder than ever before, since visitors are demanding more from your product pages than they ever…

Online Form Optimization: 3 Simple Form Problems to Fix

February 10, 2012

Bryan Eisenberg

conversion rate, Customer Experience, Ecommerce, Lead Generation, Optimization, Web Design

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an exchange of information and value in exchange for something of value you promise in your offer. When you don’t look at it as an exchange…

Geo-Personalization: Your Opportunity

January 27, 2012

Bryan Eisenberg

Customer Experience, Ecommerce, Mobile, Multi-Channel, Optimization, Personalization

It was in the mid-1990s when I had my first taste of actionable web analytics. I was working for a telecommunications company that offered a Voice over IP solution (VoIP) and I was part of the team that tracked banner placements on websites like Excite, Yahoo, and AltaVista. I will never forget the cartoonish banner that consistently beat out every other banner ever produced. It was counterintuitive, but that alone isn’t what excited me. Here we were in the mid-90s…

Who Contributed the Most to Google’s Earnings in 2011?

January 23, 2012

Bryan Eisenberg

Advertising, PPC, Search Marketing, Trends

How to Go From Suck to Unsuck

December 16, 2011

Bryan Eisenberg

marketing keynote, Optimization, Search Marketing, Speaking

Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too! As is often the case when I speak, I tell the audience that their website is like a leaky old bucket with traffic falling out the holes. I let them know we all know their website sucks and mine does too. However, when speaking at ConversionNation (formerly Fusion Marketing Experience) in Antwerp, I was politely shown by my friend Joost de Valk how…