Archives - Bryan Eisenberg & Jeffrey Eisenberg

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays out before in the CRM and Web Analytics space. There are hardly enough people out there that deserve the data of data analyst let alone the data scientists that Mckinsey is predicting the need for 150,000 or so…

How to Catch Up to and Compete With Amazon.com [Video]

Bryan Eisenberg

Big Data Marketing, Ecommerce, Tools

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of “E-Commerce Moneyball” that I would show you the tools that Amazon developed internally and leveraged to become the dominant e-commerce market leader. In the video I deconstruct Amazon.com’s category (landing page) and product pages to identify the features that online retailers can duplicate with some of the big data tools that have come…

Disruptive Customer Experiences

Bryan Eisenberg

Customer Experience, Ecommerce, Multi-Channel

It’s not often I get to leave the confines of my screens, where I always see the world through the eyes of a marketer, but I have been in the real world for the past couple of weeks on a well-deserved vacation in New York City, my hometown. I moved to Austin, TX this January so I got a new perspective on things I saw and virtually ignored or took for granted my entire life. We are staying in an…

The Must Have Big Data Tools

Bryan Eisenberg

Big Data Marketing, conversion rate, Optimization, Personalization, PPC, Search Marketing, Tools

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G. When Mark joined the world’s largest advertiser in 1984, it was all about data analysis. “In God we trust,” one P&G marketer told him, “all others bring data!” Today, Mark is executive production manager at Procter & Gamble and is responsible for all integrated marketing. At…

Is Your Traffic Mix Efficient?

Bryan Eisenberg

Uncategorized

People tend to break down their websites’ traffic mix by the channel that brought the visitors. Analyzing traffic mix is a great way to develop a better sense of who your visitor is and how your marketing efforts are performing. However, that only tells your marketing story from your traffic generation effort but it doesn’t tell you much about your marketing efficiency. Instead of looking at your traffic by what marketing efforts bring the most amount of visitors and convert…

Webinar: Best Practices for Effective Website Testing & Optimization

Bryan Eisenberg

Optimization, Tools, Webinar

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate’s Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer’s Guide for the Enterprise and help explain the difference between self-service and full-service website testing and optimization. Register today to learn the best practices for effective website testing & optimization.