Archives - Bryan Eisenberg & Jeffrey Eisenberg

Last Minute Secrets to Boost Holiday 2012 Sales

We asked a bunch of our industry expert friends: if a small to mid-sized retailer asked you for a couple of low resource, high impact & simple to execute, tips they could use before the holidays, what would you tell them to do? The tips had to be simple for them to act on with the minimal amount of resources since we are coming up on crunch time. Some of the friends we asked include: Amy Africa, @amyafrica Linda Bustos,…

Conversion Rate 101: Effective Pricing Tables

Bryan Eisenberg

Last week, I asked you to look at the pricing tables from the Dell.com website and to offer suggestions on how to improve them. There were some fabulous suggestions, let’s take a look: Graham Charlton shared: A comparison table, as used by UK site Comet, would work better. Less busy and allows for side by side feature comparison. Also has a handy ‘highlight differences’ button. http://i.imgur.com/JBilf.png As he suggests Dell is not currently doing a good job highlighting the differences between the…

Mastering Conversion Rate Optimization?

Bryan Eisenberg

We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve Online Results” hit the major bestselling book lists. In 2006, “Waiting For Your Cat To Bark: Persuading Customers When They Ignore Marketing” also achieved the lists and we thought we were truly popularizing customer-centric conversion rate optimization. In accomplishing a mean goal we lost sight of the end goal. Client success and the recognition of our peers as conversion…

TheGrok’s Not to Miss Links for the Week of October 4th, 2012

Bryan Eisenberg

It’s been almost 3 years since I published one of these. However, I know not everyone can keep up with everything Jeffrey and I read or share during the week. Here are some of those links you don’t want to miss this week: First things first, if you are an online retailer do not forget to register for my free ClickZ webinar Guaranteeing Holiday Sales for Online Retailers October 9, 2012 at 1:00pm ET / 10:00am PT. I’ll be sharing tips from…

Conversion Optimization 101: Pricing Tables – Ecommerce

Bryan Eisenberg

On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This won’t be as tricky as my first Conversion Optimization 101 post that you needed to pick up on the nuance that corporate culture trumps any conversion optimization tactics. Even so, we had some fabulous suggestions in the comments. For my…

What Keeps Retailers Awake at Night in 2012 [Videos]

Bryan Eisenberg

I just came back from Shop.org’s Annual Summit in Denver, where over 4,000 retailers and industry supporters came to learn more about what the industry was up to. While I was there I thought I would spend some time interviewing some of my retailer friends and bring their words to you. I asked each one the following questions: Where do you think retail is headed in the next three years? What are the biggest challenges and opportunities you see for this coming…