Archives - Bryan Eisenberg & Jeffrey Eisenberg

Is your corporate metabolism a bit sluggish? Are you dragged down by the weight of meeting-itis? Do you need more energy and resources to respond to the ever-increasing demands of your customers? Well I wish I could tell you about the next magical black box, with the persuasive infomercial that promises you miraculous gains without any of the hard work required. If you bought any of these gimmicks before and are tired of their sugar-coated promises and lackluster results, then maybe…

12 Insider Techniques to Increase White Paper Leads

Bryan Eisenberg

B2B, Content, Lead Generation, Optimization

Are you selling your white papers short with poor merchandising? Many sites offering “free” white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn’t treat your white paper as containing valuable information, your visitors won’t either. The problem starts by thinking of these downloads as free. You’re asking for something extremely valuable to both you and the visitor, their contact information. To get this valuable information, you…

5 Steps to Increase “Qualified” Leads From Your Website

Bryan Eisenberg

B2B, Complex Sales, Conversation, Lead Generation, Optimization

When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell that this is an issue just by looking at a company’s lead forms. What you’ll typically see is that the the forms ask for too much information and that can hinder conversions from visitor to lead. Marketers are often measured by the number of leads they generate. Sales people are measured by sales. Marketers don’t want to be held accountable…

Play the Online Marketing Game Like “Charlie Hustle”

Bryan Eisenberg

Continuous Improvement, Optimization, Strategy, Uncategorized, web analytics

With Major League Baseball’s spring training under full force, it inspires me to look at how we approach our “online marketing game.” We can learn a lot about winning “conversions” from how the game is played. Most baseball people will tell you that you can win the game with the “long” ball or with the “short” game. When you convert a visitor to a sale or to a lead, hopefully you have scored a run your competitor won’t. Pete Rose…

10 Steps to Optimizing Copy and Content

Bryan Eisenberg

Content, Copywriting, Optimization, Webinar

If we could spend only a few minutes working together to optimize your website, we’d still get results starting with a process. When evaluating and improving any type of content or copy, there is a quick 10-step process you can use. 1. Headlines. Why are headlines first? They are the critical attention-getters that allow your visitor to determine if the page is relevant to her needs in just a few seconds. Readers of your pages scan the headlines and sub-headlines…

The 2 Minute Customer

Bryan Eisenberg

conversion rate, usability

The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 120 seconds. It’s like every visitor to your website has a timer in her head and if she can’t complete her task in the allotted time, she is out of there. How are you wasting your visitors time? Does it…

Marketing Keynote: The Future Shopper

Bryan Eisenberg

marketing keynote, Speaking, Trends

The Future Shopper: How Offline is the New Online Nobody argues about if search, social, and mobile technologies impacted customers’ minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity, improve customer experiences, or suffer the consequences . This session will show you how the convergence of communications, logistics and financial…

The 5 Rs of Search Engine Marketing

Bryan Eisenberg

Content, Interview, Search Marketing

We came up with 5Rs of Search Engine Marketing (SEM) to demystify the process of Search Engine Optimization (SEO). This 7 1/2 minute video interview with Dr. Ralph Wilson from Web Marketing Today covers how content on your site must be (1) Relevant, (2) build your Reputation, (3) Remarkable, (4) Readable, and (5) of sufficient Reach.