First, I would like to apologize for not blogging here and sharing with you. It isn’t because I have stopped writing or haven’t been busy with our new startup, speaking and clients but I have been writing elsewhere. A few of the things I have written lately include: Separate Pieces Lead to Poor Experiences – on the IBM Commerce Blog Mindfulness As a Conversion Rate Optimization Tool – on the SalesForce blog Keys to Success for Online Retailers: Experts Weigh In…
The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the 50 Austin Startups You Absolutely Must Know About, I’m a co-founder and CMO of one of those startups. I thought you might be interested in some of the tools that IdealSpot and other top Austin startups in town are using. If you do a quick online search you’ll notice that…
I hope you got your copy already, if not grab it for free over the next couple of days. Please share this with your team and friends.
Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love lying.” Jerry Seinfeld tells the room as he accepts a Clio award for his work with American Express. He goes on to describe how people are happy in the time between seeing an ad and experiencing the disappointment of the product. He continues “I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless,…
To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect landing page and how to use it. This same framework works for both desktop and mobile landing pages, with the caveat that mobile landing pages need to be more bite-sized. 1. Logo: The…
Here’s the punchline; The role of today’s leadership is to “remove the speed bumps in the experimenters’ way!” ~ Scott Cook, co-founder and Chairman of Intuit Nobody worth arguing with argues whether search, social, and mobile technologies have impacted customers’ minds and changed buying behavior over the last five years. Today while companies worry about keeping ahead of their competition; the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity…
I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to train a well-known company that wants to start “crushing it” by developing an optimization culture, rarer than running a few tests a month. This is the third such training I’ve done this year already, and I am willing to bet this client will be one of the most successful of the three. Why is that? “A growth team that ‘crushes…
My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of himself and allowing you to get this book for free this weekend. I want to help him be the #1 free Kindle Marketing book. Will you grab a free copy? No strings…