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How to Prove That Your Designer Is Costing You Money {4:00 video}

Often times, marketers approach me to tell me they think something is wrong with their page but they aren’t sure how to convince their designer or management that their are any issues. In this four-minute video, I share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money. Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web…

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99 Free (and Low Cost) Tools to Improve Your Website

1. MobiReady More and more visitors are arriving to websites using mobile devices today. Is your website ready for it? Evaluates mobile-readiness using industry best practices & standards. 2. Treepodia Other than mobile, video has been the other big demand from customers. Treepodia alows you to submit your XML product catalog feed to them and they will then turn that feed into automated video (with music or voice overs), submit those videos to sites like YouTube, FaceBook, & MetaCafe and…

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A Quick & Cheap Way To Fix Blind Spots in Your PPC Efforts

Yesterday, Google announced that all advertisers now have access to product ads. This presents a great opportunity for advertisers. The user tests I have been involved in recently show that searchers eyes are certainly drawn to those ads before they are drawn to the standard blue links. This is just one more recent change Google has made to their search results page (SERPS) and understanding these changes have a true impact on how you market on the search engines. When…

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The Biggest Lie of Pay-Per-Click Marketing

[standing up] My name is Bryan and I am a screenshot addict. When I fall off the wagon, it happens every so often, I pick a keyphrase and start clicking through PPC ads and their landing pages taking screenshots of the entire experience. It’s hard to imagine how often the experience from keyword to ad to landing page is broken. I fight the urge to call them, yell at them, and beg them to stop throwing away money. I don’t…

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Want More Actions? Leverage the Point of Action

Two weeks of West Coast jet lag while keynoting three conferences means a lot of parties. At a reception, a guy named Peter told me that he read my book “Call to Action” a few years ago and that he used it as the basis to redo his company’s shopping cart. Peter more than doubled conversions based on the advice we gave him. However, he said he had an unbelievable battle to explain and use an obvious technique: leveraging his…

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Free Conversion Rate Consulting 2

In January, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead generation website increased their conversion rate by 111%. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform a certain number of successful improvements for a website. Some of these…

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Testing Like an Olympian: An Interview With Janis Lanka, Elastic Path

Janis Lanka (@janislanka, manages front-end development for Elastic Path Software and was responsible for testing on the Official Vancouver 2010 Olympic Store. 1.    What were the precipitating events that caused your company to start testing? 1)      We knew there were areas of the site that could use optimization: our homepage could be less busy; our product details page could better display key information; our checkout process could be shorter (too many people were abandoning the process mid-way). However, since these were “opinions,” and nobody…

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MarketMotive Conversion Scholarship Winner

A few weeks ago MarketMotive, the rest of the faculty and I announced a contest to award a scholarship for a MarketMotive certification training. We received several fantastic submissions and it was very difficult to choose a winner. However, Evan Hinkle, “a 20-year-old, high-functioning individual diagnosed on the spectrum of autism” stood out for his wonderful submission that you can read below. Congratulations Evan, and thank you to all those who submitted an entry. I wish I had awards for…

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