Archives

3 Steps to Better Prioritization and Faster Execution

Bryan Eisenberg
Strategy

Many organizations are challenged by their customers’ increasing velocity of change. They suffer from anemic corporate metabolism. My hope for the new year is that businesses resolve to improve their rate of change and adaptation. Corporate metabolism is the term I use to describe the speed at which organizations can make decisions, adapt, and evolve. While things progress faster than ever before, corporations still struggle to empower themselves to change. This week, let’s consider a simple system to enable your organization…

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99 Free (and Low Cost) Tools to Improve Your Website

Bryan Eisenberg
Optimization, Tools, Uncategorized

1. MobiReady More and more visitors are arriving to websites using mobile devices today. Is your website ready for it? Evaluates mobile-readiness using industry best practices & standards. 2. Treepodia Other than mobile, video has been the other big demand from customers. Treepodia alows you to submit your XML product catalog feed to them and they will then turn that feed into automated video (with music or voice overs), submit those videos to sites like YouTube, FaceBook, & MetaCafe and…

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The True ROI of Social Media

Bryan Eisenberg
Social Media, web analytics

Few would argue about the impact of social media. The voice of the customer has never been so powerful, so connected, nor so frequently measured before. Customers are obviously engaged in conversations with brands. Customers choose to affiliate themselves with brands and businesses they “Like” while others consume the content (i.e., reviews, videos, etc.) produced by their fellow customers before and after they make purchase decisions. Social media has tremendous impact on brand perception. One trend concerns me. So many…

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A Quick & Cheap Way To Fix Blind Spots in Your PPC Efforts

Bryan Eisenberg
Uncategorized

Yesterday, Google announced that all advertisers now have access to product ads. This presents a great opportunity for advertisers. The user tests I have been involved in recently show that searchers eyes are certainly drawn to those ads before they are drawn to the standard blue links. This is just one more recent change Google has made to their search results page (SERPS) and understanding these changes have a true impact on how you market on the search engines. When…

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When Will You Be Spending FaceBook Credits?

Bryan Eisenberg
Ecommerce, Social Commerce, Trends

When my brother Jeffrey and I wrote “Waiting for Your Cat to Bark?” we explained how in the evolution of sales and marketing history, the trend towards the reduction of friction for the customer is impacted by three factors: transportation, communications, and payment technologies. In my last column, while describing the Future Shopper, I illustrated one of the trends; how communication technology will affect the way that people buy. The other two facets of change are concurrent evolutions in transportation systems…

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The Future Shopper

Bryan Eisenberg
Advertising, Complex Sales, Mobile, Social Commerce, Strategy, Trends

There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry about keeping ahead of their competition, they actually have a much bigger issue – keeping pace with their customers. Indulge me while I explore the changes we’ll see over the next five years. A Marketer’s Job Is Already Hard Enough Jeffrey, my partner and brother, and I…

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Digital Sales in a Mobile App World

Bryan Eisenberg
Ecommerce, Mobile

This cartoon from The Oatmeal blog really summarizes people’s behavior about buying expensive mobile devices but balking at paying $0.99 for an application. Human beings involved in a marketplace are both unpredictably predictable and predictably irrational, which leaves plenty of room for intelligent optimization efforts. Yet much of the research about applications shows people love adding applications to their devices and following the common trend in software they are gravitating toward free. Another evolving trend is that the nature of…

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