Archives - Bryan Eisenberg & Jeffrey Eisenberg

Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. The executives guess 64%. When the researchers conducted the survey of the employees, the actual number was a sadly, only 2%.…

Can you improve 2019 looking back at 2018 data?

Bryan Eisenberg

Uncategorized

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019.

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

Ad Continuity, Advertising, Continuous Improvement, Customer Experience, Ecommerce, Landing Page, Marketing, marketing keynote, Optimization, Revenue Blind Spots, Scent, Social Media, Speaking

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. Here is an example: Don’t let your blind spots get in the way…

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

Bryan Eisenberg

Big Data Marketing, Ecommerce, Webinar

On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…

Want Instragrammable Conversions? Leverage Context

Bryan Eisenberg

Ad Continuity, Advertising, B2B, conversion rate, Conversion Rate Optimization 101, Customer Experience, Landing Page, Lead Generation, Social Media

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

Brand, Call to Action, Conversion Rate Optimization 101, Customer Experience, Ecommerce, Landing Page, Mobile, Optimization

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one?

Can I Send You an Audible Code?

Bryan Eisenberg

Books, Interview, Speaking

Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at SXSW I, along with other senior marketers, have proposed a panel called: Thrive and Win in an Amazon World These great panelists and I will…