Archives - Bryan Eisenberg & Jeffrey Eisenberg

Building Community, Feeding Purpose: A Conversation with Diana Lindsey

When people ask me what makes Round Rock different, I don’t hesitate. It’s not just the growth. It’s not just the innovation. It’s the people. It’s always been the people. That’s why I launched Rock Solid: The Round Rock Business Leaders Podcast – to capture the heart of what drives this city forward. And in this episode, I got the absolute joy of sitting down with my good friend and fellow Round Rock Chamber ambassador, Diana Lindsey. If you’ve ever…

You Don’t Have to Be Right. You Just Have to Know How Fast You’re Wrong.

Bryan Eisenberg

If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s this: You don’t need to be right all the time. You just need to know how fast you’re wrong. That’s it. That’s the shift. That’s what changes everything. Most entrepreneurs are stuck chasing perfection. They want the pitch to be flawless, the product to be complete, the plan to be airtight. I get it. But here’s the truth: progress beats…

businesses spend all day listening to the same tune of their business all day

Your Brand Might Be a One-Hit Wonder.

Bryan Eisenberg

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?That’s called an earworm. And it turns out, businesses get them too.They fall in love with their own tune.Their origin story. Their shiny product. Their 5-step proprietary process.And then? They crank it up. Over and over. Louder. Tighter. Glossier.But here’s the truth: nobody’s dancing.Because customers don’t care about your song — they’re already humming…

Pong wasn’t just a game. It was the spark.

Bryan Eisenberg

I was around six the first time I played it. Two paddles. One dot. No story, except the one you created as you played. By twelve, I had my first Atari computer. At thirteen, I launched a BBS from my bedroom and dropped $400 on a 10MB hard drive (and I got a deal). It felt like I was holding the future in my hands. Looking back, Nolan Bushnell didn’t just build Pong. He planted the seed that would grow…

Monica Ballard, Wizard of Ads partner, author, producer, ghost tour host, podcast host

When Ghosts, Ads, and Storytelling Collide: A Rock Solid Conversation with Monica Ballard

Bryan Eisenberg

What happens when you blend 20 years of creative firepower, a haunted hotel, and a glass of red wine? You get Monica Ballard. She’s written jingles. Directed shows. Led ghost tours. Voiced ads you’ve definitely heard. And if you’ve called “A Place at Home – North Austin (512) 521-3010,” you’ve already met her without knowing it. So when my friend Marion, a jingle writer himself, nudged me to invite Monica onto the Rock Solid podcast, it wasn’t even a question.…

Most brands don’t die with a bang. They die quietly. In inboxes.

Bryan Eisenberg

In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product launch. Just an email. Here’s what it said: “Your CD has been gently taken from our CD Baby shelves with sterilized gloves and placed onto a satin pillow…” It went viral. People laughed. They shared it. They remembered CD Baby. But why? Because it felt like something. Because it sounded like someone. Because it had what most brands are missing:…

Don’t Sell the Steak… Unless You’ve Got One.

Bryan Eisenberg

In the middle of the Great Depression, when wallets were thin and hope was even thinner, a young copywriter named Elmer Wheeler said something that changed everything: “Don’t sell the steak. Sell the sizzle.” That line crackled its way into the halls of marketing history. Because Wheeler saw something others didn’t. While companies pushed facts, he pulled feelings. While they talked features, he told stories. He realized that people weren’t buying what was being sold. They were buying how it…

Adriana Nunez, Director of Innovation and Entrepreneurship Round Rock Chamber

Why Round Rock Is Quietly Building the Strongest Entrepreneurial Culture in Texas

Bryan Eisenberg

You ever walk into a room and just know you’re in the right place? That’s what talking to Adriana Nunez of the Round Rock Chamber on the Rock Solid podcast felt like. Now, if you’ve ever heard me speak or read Be Like Amazon or Waiting for Your Cat to Bark, you know I believe in systems. Repeatable processes. Measurable outcomes. But even more, I believe in people. And Adriana? She’s the kind of person who makes a community magnetic…