My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time waiting to pickup my kids from school, so while I was parked in the car, I decided I would do a bit of research on Hulu. Every way I navigated (direct url, click in search engine results) to the mobile website from my…
I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to train a well-known company that wants to start “crushing it” by developing an optimization culture, rarer than running a few tests a month. This is the third such training I’ve done this year already, and I am willing to bet this client will be one of the most successful of the three. Why is that? “A growth team that ‘crushes…
Last week, an article in TechCrunch offered an opinion on “Why We Need to Kill Big Data.” Perhaps it was inspired by this tweet that was embedded in the article: “I hate the term ‘big data’. Its all just data. Someday we’ll all just call it data – but for now it’s big.” -Arun Jacob of Disney at #BDBN — Dr. Martin Wells (@BigDataInsights) September 13, 2012 Perhaps big data as a buzzword is used too often and inappropriately, but…
Google+ may be growing, but anyone who spends time on it wishes it had more engagement with their connections and more content being shared. Unfortunately, it doesn’t. Why is this happening? It is not just lack of people, it is the lack of integration with the content marketing ecosystem. Even though there is a great mobile app for Android and iOS, it is still very web-centric. People will share content when they come across content they encounter on the web…