Optimization Archives - Bryan Eisenberg & Jeffrey Eisenberg

The SEO Funnel Is Dead

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter […]

Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash

Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. Watch this video

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content

This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch