Archives - Bryan Eisenberg & Jeffrey Eisenberg

Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two episodes you ask? There was so much great content that we had to break it into two individual episodes. Studies have shown that once a podcast gets…

50+ Digital Marketing Tools To Grow Your Startup

Bryan Eisenberg

Startups, Tools, Uncategorized

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the 50 Austin Startups You Absolutely Must Know About, I’m a co-founder and CMO of one of those startups. I thought you might be interested in some of the tools that IdealSpot and other top Austin startups in town are using. If you do a quick online search you’ll notice that…

Is Conversion Rate Optimization (CRO) a Dead End?

Bryan Eisenberg

conversion rate, Customer Experience, Strategy

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end? The good news is that there is a greater awareness that increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic;…

Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

Jeffrey Eisenberg

Buyer Legends, Continuous Improvement, Conversion Rate Optimization 101, Customer Experience, Marketing, Personas, Storytelling, training

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…

Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study

Jeffrey Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Ecommerce, Storytelling, Testing

Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone. So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical shopping cart and checkout development initiative? Gerald credits a significant part of this success, the ecommerce business was up 29.4% over budget this holiday season, to using the Buyer Legend process. This case study shows: how stories help identify the most important variables to test; how the power of…

Where do companies and entire industries go to die?

Jeffrey Eisenberg

Brand, Buyer Legends, CMO, Marketing, Strategy

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what you can do to avoid that pitfall. Mitch Joel from Six Pixels of Separation interviews Bryan Eisenberg about the Buyer Legends process. The podcast is 47 minutes long.

What A Used Car Salesman Can Teach You About Empathy

Bryan Eisenberg

Buyer Legends, Customer Experience, Speaking, Strategy

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks … blah blah blah…. And then I heard him clearly “…too often I am obsessed with pushing customers through sales and I’m not helping them buy!” Really!?! That forced me to pay attention. I hope that he didn’t notice me picking my jaw up from the…

Can Your Company Deliver What Marketing Promises?

Bryan Eisenberg

Buyer Legends, Customer Experience, Multi-Channel

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. If I promised to give you $25,000 as a gift and then only gave you $10,000 you might be grateful, but you’d also be disappointed. Don’t bother to deny it. Once an expectation has been set, anything that falls short of that expectation is disappointing. Good marketers are paid to attract prospective customers. When attracting those prospective customers,…