Optimization Archives - Page 5 of 12 - Bryan Eisenberg & Jeffrey Eisenberg

Just Released: The Website Testing & Optimization – Buyer’s Guide for the Enterprise: Second Edition

There are several things that prompted me to update the Buyer’s Guide to Testing & Optmization: 1. Since Google replaced Website Optimizer with Content Experiments, I had to comment on it. 2. I’ve decided to add a new tool to the introductory tools section. Which one did I choose? You’ll have to check. 3. I’ve added information about a few other enterprise solutions that weren’t included in the first edition. I’m still very excited about Monetate as a leader in…

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Bryan Eisenberg

Call to Action, Continuous Improvement, conversion rate, Conversion Rate Optimization 101, Customer Experience, Optimization, Testing, usability

Last week, I published my first Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some very good suggestions on what you would do to improve this picture: Dennis Moons said: The three buttons: Previous, Process and Cancel all have the same colour and visual weight. I would change the Cancel & Previous buttons…

Conversion Optimization 101: Could You Help?

Bryan Eisenberg

Call to Action, conversion rate, Conversion Rate Optimization 101, Optimization, Web Design

Yesterday, I went to a website to make a donation for a friend who is running in the NYC Marathon. As I was finishing entering all my information and was on my last step I saw the following call to action: What’s wrong with this picture? How would you fix it? P.S. Extra credit if you can get this non-profit site (I won’t tell you who it is) to fix it since it must be costing them in money raised…

The Must Have Big Data Tools

Bryan Eisenberg

Big Data Marketing, conversion rate, Optimization, Personalization, PPC, Search Marketing, Tools

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G. When Mark joined the world’s largest advertiser in 1984, it was all about data analysis. “In God we trust,” one P&G marketer told him, “all others bring data!” Today, Mark is executive production manager at Procter & Gamble and is responsible for all integrated marketing. At…

Webinar: Best Practices for Effective Website Testing & Optimization

Bryan Eisenberg

Optimization, Tools, Webinar

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate’s Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer’s Guide for the Enterprise and help explain the difference between self-service and full-service website testing and optimization. Register today to learn the best practices for effective website testing & optimization.

Online Advertising in the Age of Agility

Bryan Eisenberg

Advertising, Continuous Improvement, Customer Experience, Optimization, PPC, Testing

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from the data his free AdWords Performance Grader had accumulated. The key findings that WordStream is seeing through thousands of accounts grading profiles are very low…