September 14, 2012 by 45 Comments

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Organizational Culture, Analysis And Development Concept from BigStockPhoto

Last week, I published my first  Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some very good suggestions on what you would do to … [Read more...]

Filed Under: Call to Action, Continuous Improvement, conversion rate, Conversion Rate Optimization 101, Customer Experience, Optimization, Testing, usability
September 6, 2012 by 69 Comments

Conversion Optimization 101: Could You Help?

How would you fix this?

Yesterday, I went to a website to make a donation for a friend who is running in the NYC Marathon. As I was finishing entering all my information and was on my last step I saw the following call to action: What's wrong with this picture? How would you fix it? P.S. Extra credit if you can … [Read more...]

Filed Under: Call to Action, conversion rate, Conversion Rate Optimization 101, Optimization, Web Design