Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. https://www.youtube.com/watch?v=ekaoruNp1DU&feature=youtu.be BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck … [Read more...]

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Last week, I published my first  Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some very good suggestions on what you would do to … [Read more...]

Conversion Optimization 101: Could You Help?

Yesterday, I went to a website to make a donation for a friend who is running in the NYC Marathon. As I was finishing entering all my information and was on my last step I saw the following call to action: What's wrong with this picture? How would you fix it? P.S. Extra credit if you can … [Read more...]