Bryan Eisenberg, Author at Bryan Eisenberg & Jeffrey Eisenberg

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

How to Go From Suck to Unsuck

December 16, 2011

Bryan Eisenberg

marketing keynote, Optimization, Search Marketing, Speaking

Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too! As is often the case when I speak, I tell the audience that their website is like a leaky old bucket with traffic falling out the holes. I let them know we all know their website sucks and mine does too. However, when speaking at ConversionNation (formerly Fusion Marketing Experience) in Antwerp, I was politely shown by my friend Joost de Valk how…

The CEO’s Accountability for Conversion Rates

December 2, 2011

Bryan Eisenberg

Continuous Improvement, Customer Experience, Optimization, Strategy

Increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic; either from paid or earned media. The math is simple – even if many never do the calculations. Companies with higher conversion rates almost always have better marketing efficiency ratios (net contribution/marketing expenses.) The upside is that these companies make more money and that’s a good thing. The downside is that it’s hard work to accomplish better marketing efficiency ratios. These companies are…

Leadership For The Marketing Optimization Team

November 18, 2011

Bryan Eisenberg

Continuous Improvement, Optimization, Strategy

I rarely get new questions I haven’t written about before in this column – as I approach my 11th year as a ClickZ columnist. Yet, at SES Chicago this week, one of the attendees asked me how you go about building out a marketing optimization team. What kind of people do you need? What kind of backgrounds should they have? I know I’ve discussed this with clients but I haven’t written about it before. First, please notice that, I did…

ROTS: Return on Time Spent

November 4, 2011

Bryan Eisenberg

Search Marketing, Tools

Marketer’s are always losing battles to time. Time is all you need to get everything done and to be most effective marketer possible. Marketing operations are more complex than ever before and the demands on our resources are constantly increasing. We need to identify solutions that help us get the most bang for the buck; because we aren’t about to get 25 hour days any time soon. Marketer’s who were lazy and had poor corporate metabolisms were the ones most…

What Makes People Buy? 20 Reasons Why.

October 21, 2011

Bryan Eisenberg

Complex Sales, Strategy

Our mentor, Roy Williams, described shoppers as operating in either one of two modes: transactional or relational, a few years ago. At that time some of us loafed around virtually, exchanging emails with friends, trying to complete a list of reasons that motivate people to buy things. (Thank you, Tom G. & Brett F.) More recently, we returned to compiling the list with the rest of my colleagues. Trying to understand these types of things is what drives us. It…

Need Your Help: Do You Use a Website Testing Tool?

October 19, 2011

Bryan Eisenberg

Testing, Tools

I am in the process of putting together a buyer’s guide for a/b testing tools and service providers. I am looking to get additional feedback beyond my experience with the tools and the experiences of my close friends and clients. Would you please take 2 minutes to complete the following survey? Loading…

Think Differently – 10 lessons learned from Steve Jobs & Apple

October 10, 2011

Bryan Eisenberg

Customer Experience, marketing keynote, Speaking, Strategy

There was a surprise last minute addition to the agenda at my last presentation. I keynoted in Oslo for the SEM Konferansen on September 22nd and then was offered an opportunity to present something brand new (lucky I was working on something brand new) to a small group on the last day of the conference. Not many people were able to attend, but it was videotaped. The presentation you can watch was originally intended to be part of a 90 minute…