Social & CRM: Don’t Forget to MRC
Big news today in the social analytics & CRM space as Salesforce.com has acquired social media monitoring company Radian6 for approximately $276 million in cash and $50 million in stock. This will definitely blur the line between social and CRM. I wonder who will be next to be acquired. As I was reading the acquisition news, and seeing this article about how companies don’t understand why consumers use social media, it reminded me of an article I published in July of 2001. Have…