How to Get Traction for your Startup Business

Businessman in a blindfold stepping off a cliff ledge with giant

Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order to help build credibility, and trust. Those are critical barriers to overcome when you are a new start-up without a track record. I am no different. The past few months have been busy on this … [Read more...]

Get Your Free Copy of Buyer Legends: The Executive Storyteller’s Guide

Buyer Legends is Free today

  I hope you got your copy already, if not grab it for free over the next couple of days. Please share this with your team and friends. … [Read more...]

Grab Your Free Kindle Copy of a Great Business Book This Weekend Only

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My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of himself and allowing you to get this book for free … [Read more...]

The Ultimate Conversion Optimization Reading List

reading list

If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today's simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion … [Read more...]