PPC

SEM Intent & Landing Page Conversions

April 12, 2010

If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then you’d convert most of the time. For more than a decade Bryan, John and I have been working with clients to determine all the different buying modalities (read “Waiting For Your Cat To Bark?“) and [...]

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Win a MarketMotive Certification Scholarship

March 19, 2010

MarketMotive, which offers internet marketing courses online  is allowing each of the faculty to give away one scholarship to it’s certification courses valued at $3500 for the upcoming April 15th semester.  Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, Internet Marketing Fundamentals, and Web Analytics. Our faculty believe in giving back to [...]

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Poor PPC Management from PPC Management Vendor Marin. Oooops!

December 1, 2009

Pay Per Click management can be a challenge when you have lots of keywords, ads and landing pages you are working with. So many companies choose to use PPC Management software like Marin, Kenshoo or ClickEquations*. Today I did a Google search for SES Chicago that is coming up next week and I will be [...]

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How to Trim the Online Ad Budget

September 25, 2009

I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren’t being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than [...]

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Free Pre-Recorded Webinar: Recession Marketing: Pre-Click to Post-Click

September 21, 2009

If you couldn’t join us last Wednesday, you can join us with this recorded version of Recession Marketing: Pre-Click to Post-Click. Join Craig Danuloff, from ClickEquations and David Brussin from Monetate as we explore using personas to create better pay per click or paid search ads and a better persona-lized experience all the way to [...]

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