October 2009 - Bryan Eisenberg & Jeffrey Eisenberg

Why Do You Really Deserve Top Search Engine Placement?

October 29, 2009

Whenever someone tells me they want to be in the first 10 search results I always ask- “why do you deserve to be in the top 10 search results?” I recently asked a VP of Marketing that question . His company is the #2 market share leader in their category, they have been producing their product longer than anyone else and they have more diversity in their product offering that their competitors. Yet they don’t show up in the top…

The Portability of Content: Implications on Usage, SEO and Tracking

October 27, 2009

Bryan Eisenberg

Content, Social Media, web analytics

Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft Bing also announcing a deal with FaceBook. The gist of the deals, is that now your tweets or status updates can be found on the search engines. I think of this as a behavior changer…

The Grok’s Not to Miss Links 10/23/09

October 23, 2009

Bryan Eisenberg

blogging, conversion rate, Interview, Not to Miss Links

Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the BOLO 2009 annual conference presented by agencyside. I was one of the keynote presenters with Guy Kawasaki. After the presentations, the Brand Show sat down with many of the speakers and did interviews with them. These interviews include: Jim Lecinski, Managing Director of Global Sales and Service at Google and Amanda Vega, author of “PR in a Jar,” and Marc Poirier, President and co-founder of Acquisio. You can…

Strategy Challenges for Effective Online Marketers, Part 2

October 23, 2009

Bryan Eisenberg

Optimization, Strategy, web analytics

In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to: Reach more people. Reach better people. Have more resources. Improve testing and usability. Redesign. Obtain better metrics. Improve conversion rates. Let’s consider the latter four challenges: 4. “We need better testing and usability.” Evaluate how easy it is to buy from you. Determine if your visitors quickly can find what they’re looking for. Check out the ease of your check…

Always Be Testing: Marketing Optimization in Challenging Times: Presentation

October 21, 2009

Bryan Eisenberg

Continuous Improvement, Speaking

Last week I had the fortune to speak at the Arizona Internet Marketing Association. Thanks to their fabulous efforts you can watch my presentation online. Here is AZIMA’s October 2009 Social Event – Always Be Testing – Marketing Optimization in Challenging Times (link opens a new window – you will need Flash to view the presentation).

30+ Google Analytics Plugins, Hacks & Tricks

October 18, 2009

Bryan Eisenberg

Not to Miss Links, web analytics

Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension. I’d also highly recommend the following 3 books for anyone trying to get the most out of Google Analytics: Brian…

Guy Kawasaki Demos How to Use Twitter at Bolo Conference

October 16, 2009

Bryan Eisenberg

Interview, Social Media, Speaking, Tools

I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, Analytics and Human Psychology to Improve Marketing (more on that soon). The reception to the presentation was extremely positive. But I am not here to talk about myself, but to talk about one of the other keynote presentations at…

What’s With Demand Generation / Creation?

October 13, 2009

Jeffrey Eisenberg

B2B, Complex Sales, Lead Generation

I dislike the term “Demand Generation”, also referred to as “Demand Creation” because it’s misleading. Surely marketing professionals know better. I hope. You could always look it up on Wikipedia where it’s reasonably explained. It’s only in several conversations with business owners and C-level executives over the last few months that I realized how misleading the term is. Think about how the term sounds to non-marketing professionals. I mean really, you get this image of a marketer ripping and tearing…

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