Effective Selling From Your Non-E-Commerce Product Page

March 12, 2012

In my last column, I told you about seven must-test elements on your e-commerce product pages. I left you with less tangible products and services with a promise I’d follow up in this column. So, if you sell a product or service through untraditional e-commerce or software, or even software-as-a-service as your product, then how [...]

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Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise

February 29, 2012

I’m sure you will find this shocking; occasionally I get  frustrated with the corporate decision making processes. A couple of months ago the CEO of an Internet Retailer Top 100 website asked me for my opinion about which testing and targeting tool his team should use. I told him what I recommended based on what [...]

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The Product Page 2012: 7 Must-Test Elements

February 24, 2012

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don’t detract from making a sale. Some product pages – well, they hurt your sales. Is your product page earning it’s keep? Is it attracting and engaging qualified buyers? Does it [...]

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Online Form Optimization: 3 Simple Form Problems to Fix

February 10, 2012

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an [...]

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Geo-Personalization: Your Opportunity

January 27, 2012

It was in the mid-1990s when I had my first taste of actionable web analytics. I was working for a telecommunications company that offered a Voice over IP solution (VoIP) and I was part of the team that tracked banner placements on websites like Excite, Yahoo, and AltaVista. I will never forget the cartoonish banner [...]

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Who Contributed the Most to Google’s Earnings in 2011?

January 23, 2012

© WordStream, a Pay Per Click and SEM software tools vendor.

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