Professional Speakers, Best Selling Authors, Online Marketing Pioneers
In the near future you will use voice commands to ask for actionable stories to be related to you from raw data. It sounds like Star Trek but it's months away, not years. Today is the start of IBM's SmarterCommerce Global Summit 2013. As part of the program IBM invited several industry … [Read more...]
When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an algorithm in the next three years, my brother Jeffrey and I expected some resistance. We were extremely surprised at the misunderstandings that arose. We wholeheartedly agree that … [Read more...]
Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article I also mentioned that "many of the “web analysts” who only function as data reporters without adding much business value" will also be replaced by technologies like … [Read more...]
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming redundant, replaced by technology, so they should prepare themselves to hear those words. In the next 3 … [Read more...]
Last week, an article in TechCrunch offered an opinion on "Why We Need to Kill Big Data." Perhaps it was inspired by this tweet that was embedded in the article: "I hate the term 'big data'. Its all just data. Someday we'll all just call it data - but for now it's big." -Arun Jacob of Disney at … [Read more...]
In my last column, I shared recent research about how CEOs have lost trust in CMOs' ability to be focused on business performance. Hopefully, when asked how your company currently measures its digital initiatives you don't get an answer like this (LOL, well done Adobe): Seriously, the issue … [Read more...]
This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets … [Read more...]
In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays out before in the CRM and Web Analytics space. There … [Read more...]
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This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I would show you the tools that Amazon developed internally and leveraged to become the dominant e-commerce market leader. In the … [Read more...]
In the column, "Claiming your Unfair Advantage, I describe four types of "Big Data" tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G. When Mark joined the world's largest advertiser in 1984, it was all about data analysis. "In God we trust," … [Read more...]
