Optimizing the Conversion Rate Optimization Process

Coin Flip

Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to their own spin on the measure, test, analyze, and repeat optimization cycle. When Jeffrey Eisenberg, my brother and business partner, recently spoke at a WAA … [Read more...]

How Many “Potential Buyers” Are You Driving To Your Website?

3-types-of-buyers

Just do It! Stop thinking of your traffic in terms of number of visits or visitors. That metric sucks! All that matters is potential buyers and actual buyers. Everything else just inflates egos. So instead of looking at your traffic by what marketing efforts are bring the most amount of visitors … [Read more...]

Free Conversion Rate Consulting for You?

In the past, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead … [Read more...]

How to Guarantee Holiday Sales

Video thumbnail for youtube video How to Guarantee Holiday Sales - Bryan & Jeffrey Eisenberg

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#1 Secret of 21 Secrets of Top Converting Websites

Video thumbnail for youtube video #1 Secret of 21 Secrets of Top Converting Websites - Bryan & Jeffrey Eisenberg

Want to know the first secret I share from my 21 Secrets to Top Converting Websites presentation? It's so simple, so obvious, but yet so many people forget to use it. Do you? Watch the video: Want to know the rest of the 21 Secrets? You can find them out on August 17th in San Francisco as … [Read more...]

Free Conversion Rate Consulting – Want Some?

I couldn't be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of … [Read more...]

The Secret Behind Successful PPC Advertising

Secret

When we audit clients' PPC (define) accounts, we look at their work from two aspects: the technical and the creative. While a 95-character ad shouldn't be so challenging, common flaws appear in almost every account. Let's start out by examining the creative aspect. Creating the PPC … [Read more...]

Want More Actions? Leverage the Point of Action

we value your privacy

Two weeks of West Coast jet lag while keynoting three conferences means a lot of parties. At a reception, a guy named Peter told me that he read my book "Call to Action" a few years ago and that he used it as the basis to redo his company's shopping cart. Peter more than doubled conversions based on … [Read more...]

7 Form Factors to Increase Conversions

DMVForm

My last two columns focused on evaluating the five dimensions that make the 10 design elements of the anatomy of a landing page convert better. A prominent feature found on many landing pages is a form to complete, or at the end of a retail landing experience, forms required to complete a … [Read more...]

SEM Intent & Landing Page Conversions

keyword bridge

If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then you'd convert most of the time. For more than a decade Bryan, John and I have been working with clients to determine all the different buying modalities (read "Waiting For Your Cat To Bark?") … [Read more...]