conversion rate

How Many “Potential Buyers” Are You Driving To Your Website?

February 7, 2011

Just do It! Stop thinking of your traffic in terms of number of visits or visitors. That metric sucks! All that matters is potential buyers and actual buyers. Everything else just inflates egos. So instead of looking at your traffic by what marketing efforts are bring the most amount of visitors and converting best, look at your [...]

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Free Conversion Rate Consulting for You?

January 12, 2011

In the past, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead generation website increased their conversion rate by 111%. I need more volunteer websites to [...]

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How to Guarantee Holiday Sales

October 26, 2010
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#1 Secret of 21 Secrets of Top Converting Websites

August 6, 2010

Want to know the first secret I share from my 21 Secrets to Top Converting Websites presentation? It’s so simple, so obvious, but yet so many people forget to use it. Do you? Watch the video: Want to know the rest of the 21 Secrets? You can find them out on August 17th in San [...]

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Free Conversion Rate Consulting – Want Some?

July 27, 2010

I couldn’t be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of our volunteer websites increasing conversion rates by over [...]

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The Secret Behind Successful PPC Advertising

June 4, 2010

When we audit clients’ PPC (define) accounts, we look at their work from two aspects: the technical and the creative. While a 95-character ad shouldn’t be so challenging, common flaws appear in almost every account. Let’s start out by examining the creative aspect. Creating the PPC Searcher’s Journey For visitors to convert, the five steps [...]

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