Optimization

7 Steps to Increase Facebook Fans

June 29, 2011

If you are getting visitors to your FaceBook fan page and they aren’t converting into fans follow these 7 steps to get them to like you. Continue reading my post on the hubspot blog: 7 Steps to Increase Facebook Fans.

Read the full article →

The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions

June 17, 2011

Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and publishing interesting research about personas, and [...]

Read the full article →

Marketing & Conversion Optimization Training Online

June 10, 2011

What is it like to get a Master’s Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It’s not the first time I’ve been asked, so [...]

Read the full article →

Landing Page Testing: Testing for Impact Not Variations

June 3, 2011

Last column I shared the following test, which I found “in the wild” and asked readers to identify the variables. Hoping that instead of testing all the variables you could narrow it down to the most meaningful variables so that you minimize the time and resources needed to complete the test.   Depending on how [...]

Read the full article →

Testing – What’s the Big Idea?

May 20, 2011

Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program, and wasting critical marketing resources of your team and website traffic? That’s the result of not focusing in on the Big Idea! How much should you be testing? A mid-size company can easily handle 30-50 [...]

Read the full article →

Betting on Future Success

May 17, 2011

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit and hire some of the world’s best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and processes. Many industry pundits would agree (including myself) [...]

Read the full article →

← Previous Entries

Next Entries →