Bryan Eisenberg, Marketing Optimization Expert, Keynote Speaker

Amazon’s Performance Secrets

4 Amazon pillars infographic

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

How to Get More Leads with Persuasive Scenario Planning

Video thumbnail for youtube video How to Get More Leads with Persuasive Scenario Planning by @TheGrok

Take 30 minutes during your lunch break today and catch Jeffrey's webinar with Marketo on "More Effective Lead Generation Using Persuasive Scenario Planning."  Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results … [Read more...]

SXSW, Not All That Keeps CMOs Up at Night

what is keeping the cmo awake

It sounds like IT, not marketing! Data breach, identity protection, customer security - these are terms that never concerned marketers much. The breaches that retailers Target, Neiman Marcus, Zappos, and other brands like Evernote, Living Social, LinkedIn, and Adobe suffered have impacted the way … [Read more...]

Conversion Optimization 101: Opt-In Overlays

opt-in overlay for a subscriber conversion

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. :-) Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) … [Read more...]

Can I Help Inspire Your Organization to Change in 2 Links?

intelligent-brand-framework

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but … [Read more...]