Bryan Eisenberg, Marketing Optimization Expert, Keynote Speaker

Even Your Shopping Cart isn’t Sacred

Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line.  This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling … [Read more...]

11 Social Media Tools & How to Use Them to Boost Conversions

Social Media has become a key component to the success of many businesses.  Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic.  If you can't turn that traffic into sales or leads, then the traffic is wasted. Knowing how to collect and use the … [Read more...]

Omni-channel pricing with the connected customer

Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn't our fault. Standing on line waiting to complete a simple transaction should never be so painful. Let me tell you a story about how dynamic pricing issues and lack of cross-channel … [Read more...]

While I Have Been Gone…

First, I would like to apologize for not blogging here and sharing with you. It isn't because I have stopped writing or haven't been busy with our new startup, speaking and clients but I have been writing elsewhere. A few of the things I have written lately include: Separate Pieces Lead to … [Read more...]

Digital Marketers they think you suck!

In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data gets pumped up so it outshines traditional media returns. He examines the fallacy of the independent digital or social media campaign that operates … [Read more...]