Bryan Eisenberg, Marketing Optimization Expert, Keynote Speaker

Want to Create a Legend?

I am Legend

Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That is the difference between a story and a legend. Think about the brands you admire most; isn’t it because of how those brands make you feel? Isn’t it the way you “flow” through … [Read more...]

What Jeff & Jerry Know About Your Customers

Video thumbnail for youtube video Jerry’s Branding Punch Line by @TheGrok

Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love lying.” Jerry Seinfeld tells the room as he accepts a Clio award for his work with American Express.  He goes on to describe how people are happy in the time between seeing an ad and … [Read more...]

Is that a Gap in Your Brand Story?

Businessman in a blindfold stepping off a cliff ledge with giant

In days long gone a company’s brand story typically emanated from a single place, from the company itself.  Today, technologies like Twitter, Facebook, Instagram, Pinterest, blogs, Yelp, and (insert technology dijour here) have given customers a powerful platform to get in on the act.   Too often … [Read more...]

Show Me Yours and I’ll Show You Mine

Video thumbnail for youtube video Show Us Your Briefs by @TheGrok

When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie aisle at Target.  Their briefs come in all shapes, styles, and sizes and only the most brave and defiant don’t bother to use briefs at all.  Some will preach on about the virtue of briefs and … [Read more...]

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

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Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative … [Read more...]