Bryan Eisenberg, Marketing Optimization Expert, Keynote Speaker

Show Me Yours and I’ll Show You Mine

Video thumbnail for youtube video Show Us Your Briefs by @TheGrok

When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie aisle at Target.  Their briefs come in all shapes, styles, and sizes and only the most brave and defiant don’t bother to use briefs at all.  Some will preach on about the virtue of briefs and … [Read more...]

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

2014-07-16_05-31-52

Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative … [Read more...]

The One Technique You Can Use Tomorrow to Get Amazon Results

the power of narratives to manage your brand

There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize their space.  These companies lead, not just in market share, but in the hearts and minds of their customers. They come in all shapes, sizes, and business … [Read more...]

Is Your Blog a Lead Generation Machine, if Not Here is Why

Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital (even rent & grocery money was tough). What we did have, for those of you who really know us, was lots of opinions. So we started writing, first in  discussion lists (remember i-sales, … [Read more...]

Will Your Social Media Deliver What Your Brand Promises?

Lonely Maytag Repairman

Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and … [Read more...]