Bryan Eisenberg, Marketing Optimization Expert, Keynote Speaker

What A Used Car Salesman Can Teach You About Empathy

2012-01-27 14.01.01

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks ... blah blah blah…. “ And then I heard him clearly “...too often I am obsessed with pushing … [Read more...]

Can Your Company Deliver What Marketing Promises?

make a deal, keep your promise

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. If I promised to give you $25,000 as a gift and then only gave you $10,000 you might be grateful, but you’d also be disappointed. Don’t bother to deny it. Once an … [Read more...]

How to Get Traction for your Startup Business

Businessman in a blindfold stepping off a cliff ledge with giant

Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order to help build credibility, and trust. Those are critical barriers to overcome when you are a new start-up without a track record. I am no different. The past few months have been busy on this … [Read more...]

Where’s Bryan? 12 Provocative Posts You May Have Missed

What a view

Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog a bit.  Just in case you missed it here are a few things my team and I have been working on in the past few weeks: 1. Conversion Rate Optimization I wrote about the future of Conversion … [Read more...]

The Stepford Personas: What Lies Beneath?

stepford persona

Conferences are fun. The drinks afterward are better. Confidences get shared. Let me give you a peek into Chad’s world. Chad is the chief marketing officer (CMO) of a very successful company you’d recognize and probably admire. I changed his name to protect the innocent. Chad’s Stepford … [Read more...]